New Wash Original
The balanced starting point for most hair types, including coloured hair.
HAIRSTORY NEW WASH · PRESCRIBED IN ST KILDA
ONE WASH.
NO SHAMPOO.
New Wash cleanses, conditions and detangles in one step—without the detergents found in traditional shampoo. James prescribes the right formula for your scalp, texture, haircut and real routine.
WHAT IT REPLACES
CLEANSE.
CONDITION.
ONE STEP.
SHAMPOONEW WASH
CleansesYesYes
Conditions + detanglesNoYes
Detergent-freeNoYes
Supports natural textureNot alwaysYes
Helps preserve colourNot alwaysYes
WHAT IS INSIDE NEW WASH
GENTLE
BY DESIGN.
New Wash uses naturally derived cleansing and conditioning ingredients rather than traditional shampoo detergents. It removes impurities while helping hair retain the softness, movement and natural oils it needs.
- Aloe vera leaf juice
- Cleanses, soothes and helps balance the scalp.
- Evening primrose oil
- Nourishes the scalp and hair while helping dissolve impurities.
- Sunflower seed oil
- Moisturises, cleanses and helps protect against oxidation.
THE NEW WASH METHOD
IT WORKS
WHEN YOU WORK IT.
The technique matters. New Wash only cleans what it touches, so generous application, water and thorough massage make the difference.
- 01Apply
Coat soaking-wet hair generously from scalp to ends.
- 02Splash
Add water and emulsify it into a smooth, milky consistency.
- 03Massage
Work thoroughly through the scalp and hair, ideally with the scalp brush.
- 04Rinse
Leave for 2–3 minutes, then rinse as thoroughly as you massaged.
CHOOSE YOUR NEW WASH
New Wash Rich
Extra moisture for dry, thick, coarse, curly or highly textured hair.
New Wash Deep Clean
A fresher, lighter cleanse for fine or oilier hair and heavier product use.
New Wash Fragrance Free
The Original approach without fragrance for sensitive scalps.
FIND YOUR HAIRSTORY ROUTINE
YOUR HAIR.
FOUR QUESTIONS.
Answer four quick questions and James’s guide will recommend a New Wash formula and styling direction. For a precise prescription, ask James during your salon appointment.
JAMES’S HAIRSTORY ROUTINE QUIZ01 / 04
How does your scalp usually feel?
A COMPLETE ROUTINE
WASH.
TREAT.
PROTECT + STYLE.
Wash
Your prescribed New Wash replaces shampoo and conditioner.
Treat
Add Bond Serum when hair needs leave-in repair and heat protection.
Protect
Primer adds daily detangling, light moisture, heat and UV protection.
Style
Finish with only what your haircut needs: softness, definition, texture, lift, hold or shine.
EXCLUSIVE TO HAIR BY JAMES ANNABEL CLIENTS
BUILD YOUR ROUTINE.
SAVE 25%.
Choose one of James’s prescribed hair routines—or create your own with any three or more Hairstory products. Every additional product bought with the routine receives the same 25% saving.
THE SALON OFFER3+ PRODUCTS
25% OFF
25% OFF
Individual products are sold at normal RRP. The package offer is available directly through James to salon clients and does not combine with online promotions.
Ask James for your prescription ↗REFILLABLE BY DESIGN
MORE PRODUCT.
BETTER VALUE.
The 592 mL New Wash refill is already approximately 14% cheaper per mL than the 236 mL bottle—before your salon package saving is applied.
236 mL bottle$72$30.51 per 100 mL
592 mL refill$155$26.18 per 100 mL
592 mL refill in a 25% package$116.25$19.64 per 100 mL
THE SUPPORTING RANGE
LESS PRODUCT.
BETTER CHOICES.
Pre-Wash
A prebiotic micellar scalp rinse for excess oil, buildup and reset days.
Bond Serum
Leave-in bond repair and heat protection for damaged, coloured or fragile hair.
Primer
Light moisture, detangling, heat and UV protection before styling.
Hair Balm
A moisturising air-dry lotion for softness, curl shape and definition.
Undressed
A salt-free texturising spray for body, separation and lived-in movement.
Styling Gel
Flexible frizz control and curl definition without a rigid finish.
Root Lift
Heat-activated body and lift for fine hair and softer blow-dries.
Powder
Non-aerosol dry shampoo for oil absorption, grip and volume.
Oil
A nourishing finishing oil for softness, shine and dry ends.
Wax
Touchable medium hold and precise definition for shorter shapes.
WHY JAMES RECOMMENDS IT
TECHNIQUE-LED HAIR.
PRODUCT-LED LESS.
James’s work is built around shape, natural texture and hair that continues to feel good between appointments. New Wash supports that approach: fewer unnecessary steps, better product choices and hair that still feels like itself.
NEED A HUMAN RECOMMENDATION?